Airbnb.
Airbnb is a global platform connecting travelers with unique accommodations, from spare rooms to entire homes. It revolutionized travel by offering personalized stays across 220 countries.
Scope
Client
Duration
Year
Group travelers need flexible payment options to easily split accommodation costs
The current process often requires one individual to pay the full booking fee upfront, resulting in complicated tracking and settling of reimbursements.
User Pain Points:
60% of users found the pricing details confusing.
45% abandoned the process when tasked to enter payment details.
Users expressed frustration over hidden fees and cancellation policies.
Airbnb app will let users book accommodations with a "split with guests" payment option on the 'Reserve page'
It allow users more flexibility while booking accommodations to split the payment with other guests and avoid the cumbersome task of tracking and settling payments later.
How would solution seamlessly intigrate?
Who will user split with?
How to add a guest?
How will they pay?
How does the booking complete?
Key Design Enhancements
Streamlined Payment Flow
Automated Cost Splitting
Ensured Booking Security
Time-Sensitive Payment Window
Did it work?
We did 5 usability tests and will continue to do more. Below are some performance indicators to reflect the success of my work.
KPIs:
19% Group Booking Conversion Rate
$750 & above Average Booking Value for Group Reservation
65% User Engagement with Group Booking Feature
11% Repeat Bookings for Group Travel
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