Audible.
Audible is an American online audiobook and podcast service that allows users to purchase and stream audiobooks and other forms of spoken word content.
Scope
Client
Duration
Year
Broken series navigation
The existing experience lacks clear organization, making it difficult for users to determine what to read next or whether they’ve already listened to a book in a series.
User pain points:
80% of users found it difficult to understand which book was next,
40% abandoned the app after not finding relevant suggestions,
65% of participants didn't knew how far they were through the series, and how to get back to past books.
Enhancing the series listing experience
The updates focused on improving series discovery and navigation. Key features included a “Series” tab, a “Recommended series” section, and a search tab for easy series finding.
How do we currently interact?
perform some key tasks to chart out pain points, user journey, opportunities, and challenges.
Exploring the opportunities
The map revealed many user problems and opportunities at the consideration and loyalty stages of the customer journey.
Does it work?
User Confidence in Series Order
Before: 45%
After: 72% (+32%)
2. Time Spent Finding Next Book
Before: 2m 15s
After: 30s (-78%)
3. Completion Rate for Series Books
Before: 65%
After: 85% (+20%)
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