Patreon.
Patreon is a monetization platform that provides business tools for content creators to run a subscription service and sell digital products.
Scope
Client
Duration
Year
Low confidence in discoverability.
Key Insights:
5/6 users find it challenging to discover new creators.
80% of users rely on platforms like YouTube for quick & easily digestible content.
Improved content preview and creator information features could encourage users to explore new creators.
East to navigate, more to discover.
Redesigned the "Find creators" experience to make it more engaging, personalized, and effective in connecting patrons with creatives that match their interests.
What does research says?
When users find they can effortlessly discover features, it enhances their overall experience and engagement with a platform. So, how can one improve discoverability?
Progressive disclosure,
Promote and recommend content,
Contextual onboarding,
Robust Search Functionality.
Insights into Action
With our research insights and knowledge base from audits, Ideated "How we might" mind mapping on features that we can "add" and "improve" to better the experience.
East to navigate, more to discover.
Key Performance Indicators (KPIs):
46% increase in engagement Matrices
23% Creator Impact
9% & continuous Growing User conversion rate.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
