Patreon.
Scope
Client
Duration
Year
Research and design for better discovery.
Contributed as a UX researcher & designer to understand users content preferences, discoverability expectations, and perceived barriers to supporting creators on such platforms.
Key contributions:
User interviews, usability audit, competitor analysis, product strategy, low/mid fidelity wireframes, high fidelity mockups & user testing.
Low confidence in discoverability.
Keeping KPI's in mind we needed a clearer images on how currently users navigate through the platform. To gather on that data we conducted user interviews, usability audit & competitor analysis. Our users echoed with these 3 major issues directly impacting engagement & discoverability
Key findings:
5/6 users find it challenging to discover new creators.
80% of users rely on platforms like YouTube for quick & easily digestible content.
Improved content preview and creator information features could encourage users to explore new creators.
How to improve discoverability?
Today, the digital field grows more intricate, so it’s crucial for users to quickly find the content they seek without wading through clutter.
When users find they can effortlessly discover features, it enhances their overall experience and engagement with a platform. So, how can one improve discoverability?
Insights into Action
With our research insights and knowledge base from audits, Ideated "How we might" mind mapping on features that we can "add" and "improve" to better the experience.
East to navigate, more to discover.
You can write here as much as you want, this text will always look nice, whether you write longer After two iterations of user testing improvements in KPIs were clearly observed.
Key Performance Indicators (KPIs):
46% increase in engagement Matrices
23% Creator Impact
9% & continuous Growing User conversion rate.
My learnings.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
